* This question was phrased by the source as follows: "How would you rate these retailers on convenience, value for money, product quality, customer service and product availability? Please use a 1-5 scale with 1 being the worst and 5 being the best."
** Base number of Morrisons stores.
Citation formats
Morrisons: customer evaluation of performance in the United Kingdom (UK) 2015
This statistic shows an evaluation of Morrisons´ performance according to shoppers in the United Kingdom in 2015. Morrisons generally performed well, with 70 percent of shoppers evaluating the product availability as a four or five, and 68 percent rating four or five for the product quality.
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Harris Interactive. (July 9, 2015). How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive. "How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*." Chart. July 9, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive. (2015). How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive. "How Would You Rate Morrisons on Convenience, Value for Money, Product Quality, Customer Service and Product Availability?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2015, /statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
Harris Interactive, How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?* ÌÇÐÄÆƽâ°æ, /statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/ (last visited July 21, 2026)
How would you rate Morrisons on convenience, value for money, product quality, customer service and product availability?* [Graph], Harris Interactive, July 9, 2015. [Online]. Available: /statistics/534539/uk-morrisons-supermarket-performance-customer-evaluation/
