Worldwide, Generation Z and Millennials were the ones most likely to use their mobile devices to research products online while in-store. During the July 2019 survey, almost **** of both groups stated that they did so. Only ** percent of Gen X survey respondents did the same.
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Salesforce Research. (October 15, 2019). Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research. "Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation." Chart. October 15, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research. (2019). Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research. "Share of Worldwide Shoppers Who Have Researched Products Online with a Mobile Device While In-store as of July 2019, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2019, /statistics/411288/smartphone-shopping-behavior-worldwide/
Salesforce Research, Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation ÌÇÐÄÆƽâ°æ, /statistics/411288/smartphone-shopping-behavior-worldwide/ (last visited July 20, 2026)
Share of worldwide shoppers who have researched products online with a mobile device while in-store as of July 2019, by generation [Graph], Salesforce Research, October 15, 2019. [Online]. Available: /statistics/411288/smartphone-shopping-behavior-worldwide/
