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Devices most frequently used for online shopping among consumers in the United States in 2019, by generation

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Source

Release date

December 2019

Region

United States

Survey time period

2019

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source defines Gen Z as consumers ages 18-21; Millennials ages 22-40; Gen X and baby boomers ages 41-70+
Values may not add up to 100 percent due to rounding.

Citation formats

U.S. online shopping device usage 2019, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 10, 2019
A 2019 survey revealed that Gen Z consumers in the United States made ** percent of their online purchases via smartphone, more than any other generation. In contrast, only ** percent of Millennial respondents stated that they made most their purchases via smartphone.
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