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Share of customers able to track orders of online retail purchases through apps in the United Kingdom (UK) in 2017 and 2018

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Source

Release date

January 2019

Region

United Kingdom

Survey time period

November 19 to December 21, 2018

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey.
* Survey data was collected from over 1,400 KPMG UK employees and approximately 300 retailers during Black Friday and Christmas period. 2018 Survey was conducted between November 20, 2017 to December 22, 2017 with 1,600 KPMG employees.

Citation formats

Omnichannel retail survey: online order tracking availability in the UK 2017-2018

Published by
Yihan Ma,
Jan 1, 2019
This statistic presents the share of customers able to track orders of online retail purchases in the United Kingdom (UK) according to the results of an annual survey conducted in 2017 and 2018. Of purchases made during this time, 42 percent of consumers reported that they were able to track the delivery of their purchases goods through apps. This share was revealed to be at 37.1 percent in the previous year.
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