Average price consumers (who are prepared to pay) will pay for delivery of online retail purchases in the United Kingdom (UK) as of 2015/16, by delivery type
(in GBP)
Characteristic
Price in GBP
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* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
Citation formats
Online shopping: price willing to pay for delivery in the United Kingdom (UK) 2015/16
This statistic presents the average price consumers (who are prepared to pay) will pay for delivery on online retail purchases in the United Kingdom according to a survey conducted in 2015 and 2016. Of respondents, the average price they would be willing to pay for next day delivery is 4.33 British pounds.
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KPMG. (February 4, 2016). Average price consumers (who are prepared to pay) will pay for delivery of online retail purchases in the United Kingdom (UK) as of 2015/16, by delivery type (in GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/514922/online-retail-purchase-price-willing-to-pay-price-united-kingdom-uk/
KPMG. "Average price consumers (who are prepared to pay) will pay for delivery of online retail purchases in the United Kingdom (UK) as of 2015/16, by delivery type (in GBP)." Chart. February 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/514922/online-retail-purchase-price-willing-to-pay-price-united-kingdom-uk/
KPMG. (2016). Average price consumers (who are prepared to pay) will pay for delivery of online retail purchases in the United Kingdom (UK) as of 2015/16, by delivery type (in GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/514922/online-retail-purchase-price-willing-to-pay-price-united-kingdom-uk/
KPMG. "Average Price Consumers (Who Are Prepared to Pay) Will Pay for Delivery of Online Retail Purchases in The United Kingdom (Uk) as of 2015/16, by Delivery Type (in Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2016, /statistics/514922/online-retail-purchase-price-willing-to-pay-price-united-kingdom-uk/
KPMG, Average price consumers (who are prepared to pay) will pay for delivery of online retail purchases in the United Kingdom (UK) as of 2015/16, by delivery type (in GBP) ÌÇÐÄÆƽâ°æ, /statistics/514922/online-retail-purchase-price-willing-to-pay-price-united-kingdom-uk/ (last visited August 04, 2026)
Average price consumers (who are prepared to pay) will pay for delivery of online retail purchases in the United Kingdom (UK) as of 2015/16, by delivery type (in GBP) [Graph], KPMG, February 4, 2016. [Online]. Available: /statistics/514922/online-retail-purchase-price-willing-to-pay-price-united-kingdom-uk/
