Key insights
- E-commerce as share of GDP
- %

Detailed statistics
E-commerce as share of total GDP in Latin America 2022, by country
- E-commerce sales revenue
- bn USD

Detailed statistics
E-commerce revenue in Latin America 2025-2026, by country
- Mobile commerce market size
- bn USD

Detailed statistics
E-commerce market size in Colombia 2022-2026, by device
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Current statistics on this topic
Recommended statistics
Overview
6
- E-commerce market share in Latin America and the Caribbean 2026, by country
- E-commerce as share of total GDP in Latin America 2022, by country
- E-commerce as share of total sales in Colombia 2023-2024, by month
- E-commerce sales value in Colombia 2020-Q2 2024
- E-commerce market size in Colombia 2022-2026, by device
- Number of digital transactions in Colombia 2020-Q2 2024
Overview
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E-commerce market share in Latin America and the Caribbean 2026, by country

E-commerce market share in Latin America and the Caribbean 2026, by country
Distribution of the e-commerce market in Latin America and the Caribbean in 2026, by country
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E-commerce as share of total GDP in Latin America 2022, by country

E-commerce as share of total GDP in Latin America 2022, by country
E-commerce spending as percentage of total GDP in selected Latin American countries as of 2022
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E-commerce as share of total sales in Colombia 2023-2024, by month

E-commerce as share of total sales in Colombia 2023-2024, by month
E-commerce as percentage of total sales in Colombia from May 2023 to May 2024
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E-commerce sales value in Colombia 2020-Q2 2024

E-commerce sales value in Colombia 2020-Q2 2024
Value of e-commerce sales in Colombia from 2020 to Q2 2024 (in trillion Colombian pesos)
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E-commerce market size in Colombia 2022-2026, by device

E-commerce market size in Colombia 2022-2026, by device
E-commerce market size in Colombia in 2022 and 2026, by device (in billion U.S. dollars)
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Number of digital transactions in Colombia 2020-Q2 2024

Number of digital transactions in Colombia 2020-Q2 2024
Number of online transactions in Colombia from 2020 to Q2 2024 (in millions)
Segments
5
Segments
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E-commerce retail market revenue in Colombia 2021-2029, by segment

E-commerce retail market revenue in Colombia 2021-2029, by segment
Revenue of the e-commerce retail market in Colombia from 2021 to 2029, by segment (in million U.S. dollars)
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eServices market revenue in Colombia 2019-2028, by segment

eServices market revenue in Colombia 2019-2028, by segment
Revenue of the eServices market in Colombia from 2019 to 2028, by segment (in million U.S. dollars)
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Online vs. offline product research by category in Colombia 2022

Online vs. offline product research by category in Colombia 2022
Online vs. offline product research by category in Colombia in 2022
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Most popular categories for online purchases Colombia 2026

Most popular categories for online purchases Colombia 2026
Most popular categories for online purchases in Colombia as of March 2026
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Social commerce main categories in Colombia 2024

Social commerce main categories in Colombia 2024
Leading categories sold through social networks in Colombia as of Q2 2024
Sites and apps
7
- Monthly visitors to selected food retailer sites in Colombia 2022
- Monthly visitors to selected non-food retailer sites in Colombia 2022
- Monthly visitors to selected online marketplaces in Colombia 2022
- Most downloaded shopping apps in Colombia 2025
- Most downloaded food delivery apps in Colombia 2025
- E-commerce website conversion rate in Colombia 2021-2022
- E-commerce website bounce rate in Colombia 2020-2023, by medium
Sites and apps
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Monthly visitors to selected food retailer sites in Colombia 2022

Monthly visitors to selected food retailer sites in Colombia 2022
Monthly visitors to websites of selected food retailers in Colombia from July to September 2022 (in millions)
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Monthly visitors to selected non-food retailer sites in Colombia 2022

Monthly visitors to selected non-food retailer sites in Colombia 2022
Monthly visitors to websites of selected non-food retailers in Colombia from July to September 2022 (in millions)
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Monthly visitors to selected online marketplaces in Colombia 2022

Monthly visitors to selected online marketplaces in Colombia 2022
Monthly visitors to selected online marketplaces in Colombia from April to September 2022 (in millions)
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Most downloaded shopping apps in Colombia 2025

Most downloaded shopping apps in Colombia 2025
Leading shopping apps in Colombia in 2025, by number of downloads (in millions)
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Most downloaded food delivery apps in Colombia 2025

Most downloaded food delivery apps in Colombia 2025
Leading food delivery apps in Colombia in 2025, by number of downloads
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E-commerce website conversion rate in Colombia 2021-2022

E-commerce website conversion rate in Colombia 2021-2022
E-commerce website conversion rate in Colombia from January 2021 to December 2022
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E-commerce website bounce rate in Colombia 2020-2023, by medium

E-commerce website bounce rate in Colombia 2020-2023, by medium
E-commerce website bounce rate in Colombia from 2020 to Q1 2023, by medium or source
Consumption
7
- Penetration rate of e-commerce in Colombia 2017-2030
- Number of users of e-commerce in Colombia 2017-2030
- Leading online purchase drivers in Colombia 2025
- Share of users partaking in weekly e-shopping activities in Colombia 2024
- Attitudes towards online shopping in Colombia 2024
- Average online shopping ticket value in Colombia 2020-Q2 2024
- Most used e-commerce payment methods in Colombia 2016-2025, with 2030 forecast
Consumption
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Penetration rate of e-commerce in Colombia 2017-2030

Penetration rate of e-commerce in Colombia 2017-2030
Penetration rate of e-commerce in Colombia from 2017 to 2030
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Number of users of e-commerce in Colombia 2017-2030

Number of users of e-commerce in Colombia 2017-2030
Number of users of e-commerce in Colombia from 2017 to 2030 (in millions)
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Leading online purchase drivers in Colombia 2025

Leading online purchase drivers in Colombia 2025
Main factors encouraging online purchase among internet users in Colombia in 2025
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Share of users partaking in weekly e-shopping activities in Colombia 2024

Share of users partaking in weekly e-shopping activities in Colombia 2024
Share of internet users that carried out selected weekly online shopping activities in Colombia in 2024
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Attitudes towards online shopping in Colombia 2024

Attitudes towards online shopping in Colombia 2024
Attitudes towards online shopping in Colombia as of March 2024
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Average online shopping ticket value in Colombia 2020-Q2 2024

Average online shopping ticket value in Colombia 2020-Q2 2024
Average online shopping ticket value in Colombia from 2020 to Q2 2024 (in 1,000 Colombian pesos)
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Most used e-commerce payment methods in Colombia 2016-2025, with 2030 forecast

Most used e-commerce payment methods in Colombia 2016-2025, with 2030 forecast
Market share of cash, credit cards, and other payment methods during online shopping in Colombia from 2016 to 2025, with a forecast for 2030
E-commerce dates
5
- Revenue generated on special days in Colombia 2022
- Revenue share on special dates sales in Colombia 2021-2023, by channel
- Key figures on Black Friday in Colombia 2023
- Value of online sales on "dÃas sin IVA" in Colombia 2020-2022
- Number of online transactions on "dÃas sin IVA" in Colombia 2020-2022
E-commerce dates
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Revenue generated on special days in Colombia 2022

Revenue generated on special days in Colombia 2022
Revenue of on-site and online sales on special dates in Colombia in 2022 (in billion Colombian pesos)
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Revenue share on special dates sales in Colombia 2021-2023, by channel

Revenue share on special dates sales in Colombia 2021-2023, by channel
Revenue distribution of on-site and online sales on special dates in Colombia in 2021 and 2023, by channel
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Key figures on Black Friday in Colombia 2023

Key figures on Black Friday in Colombia 2023
Key figures on Black Friday in Colombia in 2023
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Value of online sales on "dÃas sin IVA" in Colombia 2020-2022

Value of online sales on "dÃas sin IVA" in Colombia 2020-2022
Online sales value on tax-free shopping days "dÃas sin IVA" in Colombia from 2020 to 2022 (in billion Colombian pesos)
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Number of online transactions on "dÃas sin IVA" in Colombia 2020-2022

Number of online transactions on "dÃas sin IVA" in Colombia 2020-2022
Number of online transactions on tax-free shopping days "dÃas sin IVA" in Colombia from 2020 to 2022 (in millions)
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