* The source does not provide the original wording of the question posed during the survey. ** Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
Citation formats
Black Friday purchase motivations in the United Kingdom (UK) 2015
This statistic presents consumers' motivations for purchasing items on Black Friday in the United Kingdom according to a survey conducted in 2015. Of respondents, 72 percent were influenced by price and 28 percent were motivated to buy as early Christmas shopping.
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KPMG. (February 4, 2016). Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG. "Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015." Chart. February 4, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG. (2016). Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG. "Leading Motivating Factors for Purchasing on Black Friday in The United Kingdom (Uk) in 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2016, /statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
KPMG, Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015 ÌÇÐÄÆƽâ°æ, /statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/ (last visited July 30, 2026)
Leading motivating factors for purchasing on Black Friday in the United Kingdom (UK) in 2015 [Graph], KPMG, February 4, 2016. [Online]. Available: /statistics/514053/black-friday-purchase-motivations-united-kingdom-uk/
