Survey question: "Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"
Number of respondents in: Hong Kong - 3,252; Indonesia - 11,099; India - 29,898; Japan - 378; South Korea - 6,235; Malaysia - 10,477; the Philippines - 10,944; Singapore - 5,297; Thailand - 16,838; Taiwan - 11,917; and Vietnam - 3,445.
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Share of consumers willing to pay more for sustainable products Asia 2023, by country
According to a survey about sustainable consumption conducted by in Asia in December 2023, around ** percent of respondents in Vietnam were willing to pay more for products that are sustainably produced, packaged, and environmentally friendly.
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Rakuten Insight. (January 31, 2024). Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight. "Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight. (2024). Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight. "Share of Consumers Willing to Pay More for Sustainable Environmentally Friendly Products in Asia as of December 2023, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
Rakuten Insight, Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/ (last visited August 03, 2026)
Share of consumers willing to pay more for sustainable environmentally friendly products in Asia as of December 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1450648/asia-willingness-to-pay-more-for-sustainable-products-by-country/
