Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016
(in million persons)
Characteristic
Fully agree
Agree/mostly agree
Somewhat agree/hardly agree
Don't agree at all
No answer
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Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
The figures refer to the following studies: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017
You can find more information on the methodology of the study here.
Figures have been rounded for easier understanding.
The original German statement was phrased as follows: "Beim Kauf von Produkten achte ich darauf, das bei deren Herstellung weder Menschen noch Tiere ausgebeutet werden."
Citation formats
No exploitation of humans and animals as purchase factor in Germany 2013-2016
This statistic shows the results of a survey on the decision to buy only exploitation-free products in Germany from 2013 to 2016. During the 2016 survey period it was found that roughly million Germans aged 14 years and older stated that they fully agreed with the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process."
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 16, 2016). Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016 (in million persons) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/504213/purchase-criteria-no-exploitation-of-humans-and-animals-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016 (in million persons)." Chart. November 16, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/504213/purchase-criteria-no-exploitation-of-humans-and-animals-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2016). Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016 (in million persons). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/504213/purchase-criteria-no-exploitation-of-humans-and-animals-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Level of Agreement towards The Statement "When Buying a Product, I Try to Make Sure That Neither Humans nor Animals Have Been Exploited in The Production Process" in Germany from 2013 to 2016 (in Million Persons)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Nov 2016, /statistics/504213/purchase-criteria-no-exploitation-of-humans-and-animals-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016 (in million persons) ÌÇÐÄÆÆ½â°æ, /statistics/504213/purchase-criteria-no-exploitation-of-humans-and-animals-germany/ (last visited August 04, 2026)
Level of agreement towards the statement "When buying a product, I try to make sure that neither humans nor animals have been exploited in the production process" in Germany from 2013 to 2016 (in million persons) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 16, 2016. [Online]. Available: /statistics/504213/purchase-criteria-no-exploitation-of-humans-and-animals-germany/