Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 22,563 respondents, projected base of 70.54 million people
The figures refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
Citation formats
Number of customers of the most popular drugstores in Germany 2018-2021
In 2021, **** million people among the German-speaking population aged 14 years and older stated that they had made a purchase at Rossmann in the previous six months. This statistic presents the results of a survey concerning the number of customers of the most popular drugstores in Germany from 2018 to 2021.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions)." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Drugstores (Purchase in The Last Six Months) in Germany from 2018 to 2021 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/503674/most-popular-drugstores-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/503674/most-popular-drugstores-by-customer-number-germany/ (last visited July 30, 2026)
Number of customers of the most popular drugstores (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/503674/most-popular-drugstores-by-customer-number-germany/
