Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Citation formats
Number of customers of the most popular electronics retailers in Germany 2018-2021
This statistic shows the results of a survey concerning the number of customers of the most popular electronics retailers in Germany from 2018 to 2021. During the 2021 survey period it was found that million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Media Markt in the previous six months.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions)." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Electronics Retailers (Purchase in The Last Six Months) in Germany from 2018 to 2021 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/ (last visited July 26, 2026)
Number of customers of the most popular electronics retailers (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/503706/most-popular-electronics-retailers-by-customer-numbers-germany/
