Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
The figures refer to the following studies: 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020
You can find more information on the methodology of the study here.
Citation formats
Number of customers of the most popular shoe retailers in Germany 2017-2020
This statistic presents the results of a survey concerning the number of customers of the most popular shoe stores in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly **** million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Reno in the previous six months.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions)." Chart. November 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Shoe Retailers (Purchase in The Last Six Months) in Germany from 2017 to 2020 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2020, /statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/ (last visited July 30, 2026)
Number of customers of the most popular shoe retailers (purchase in the last six months) in Germany from 2017 to 2020 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: /statistics/503696/most-popular-shoe-retailers-by-customer-number-germany/
