Most popular discounters by customer numbers in Germany 2021| ��ƽ��

Number of customers of the most popular discount supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions)

Characteristic	Aldi	Lidl	Netto Markendiscount*	Penny	Norma
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Source

Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70,63 million people
2021: 22,563 respondents, representing 70.54 million people

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "At which of the following supermarkets/discounters did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte/Discount-Geschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

Figures were rounded for better understanding of the statistic.

Citation formats

In 2021, around **** million people among the German-speaking population aged 14 years and older stated that they had made a purchase at Aldi in the previous six months. This graph presents the results of a survey concerning the number of customers of the most popular discount supermarkets in Germany from 2018 to 2021.