Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies: 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
Citation formats
Number of customers of the most popular hypermarkets in Germany 2015-2018
This graph presents the results of a survey concerning the number of customers of the most popular hypermarkets in Germany from 2015 to 2018. During the 2018 survey period it was found that roughly *** million persons among the German-speaking population aged 14 years and older stated that they had made a purchase at Marktkauf in the previous six months.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 14, 2018). Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/503659/most-popular-hypermarkets-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions)." Chart. November 14, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/503659/most-popular-hypermarkets-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2018). Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/503659/most-popular-hypermarkets-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Hypermarkets (Purchase in The Last Six Months) in Germany from 2015 to 2018 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2018, /statistics/503659/most-popular-hypermarkets-by-customer-number-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/503659/most-popular-hypermarkets-by-customer-number-germany/ (last visited July 24, 2026)
Number of customers of the most popular hypermarkets (purchase in the last six months) in Germany from 2015 to 2018 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 14, 2018. [Online]. Available: /statistics/503659/most-popular-hypermarkets-by-customer-number-germany/
