This statistic illustrates the share of smartphone and tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps and websites are free. In 2014, ** percent of smartphone and tablet users thought that mobile ads are fair as long as the apps and websites are free.
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eMarketer. (November 23, 2015). Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer. "Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014." Chart. November 23, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer. (2015). Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer. "Distribution of Smartphone/Tablet Users in The United Kingdom (Uk) Who Feel That Mobile Ads Are Fair as Long as The Apps/Websites Are Free, in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2015, /statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
eMarketer, Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014 ÌÇÐÄÆƽâ°æ, /statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/ (last visited July 31, 2026)
Distribution of smartphone/tablet users in the United Kingdom (UK) who feel that mobile ads are fair as long as the apps/websites are free, in 2014 [Graph], eMarketer, November 23, 2015. [Online]. Available: /statistics/499233/opinion-on-fairness-of-mobile-ads-uk-survey/
