Millennials aged 25 to 34 years were the largest group of digital buyers in the United States. As of February 2020, this particular demographic group accounted for 20.2 percent of digital buyers in the United States. The second-largest online buyer audience were 35 to 44 year olds who accounted for 17.2 percent of U.S. digital buyers.
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eMarketer. (March 26, 2020). Distribution of digital buyers in the United States as of February 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/469184/us-digital-buyer-share-age-group/
eMarketer. "Distribution of digital buyers in the United States as of February 2020, by age group." Chart. March 26, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/469184/us-digital-buyer-share-age-group/
eMarketer. (2020). Distribution of digital buyers in the United States as of February 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/469184/us-digital-buyer-share-age-group/
eMarketer. "Distribution of Digital Buyers in The United States as of February 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2020, /statistics/469184/us-digital-buyer-share-age-group/
eMarketer, Distribution of digital buyers in the United States as of February 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/469184/us-digital-buyer-share-age-group/ (last visited July 23, 2026)
Distribution of digital buyers in the United States as of February 2020, by age group [Graph], eMarketer, March 26, 2020. [Online]. Available: /statistics/469184/us-digital-buyer-share-age-group/
