ÌÇÐÄÆƽâ°æ

The digital buyer penetration in India stood at about ** percent in 2016. In 2018, the penetration stood at about ** percent and was further estimated to increase to over ** percent by 2020. The South Asian country had the fastest-growing retail market in 2019. The number of digital buyers in India was estimated to be around *** million in 2020. Personalized advertisements combined with attractive discounts, quick and easy delivery/return services were the key drivers within the industry.

The boon of internet accessibility

With around *** million users, India was the second-largest online market globally. The number of internet users was further expected to increase to over *** million by 2023. Furthermore, one in every three Indians was estimated to engage in online shopping. With digital infrastructure booming in the country, especially in the rural areas, the benefits in the e-commerce industry are likely to increase ****.Ìý

Digital sale segments

Electronics had the highest share with about ** percent in the e-commerce retail market across the country in 2018. This was followed by the apparel and furnishing segments. Books accounted for a share of only *percent in the industry that year. Growth within the industry seemed directly proportional to the increase in the number of smartphone users. With expansion trends in smartphone and internet penetration, the industry was estimated to be worth about *** billion U.S. dollars by 2027.