A brand’s engagement score is the degree to which it meets expectations against a consumer-generated category-specific ideal. The percentages indicate the degree to which a brand met expectations versus a consumer-generated, category-specific ideal of 100 percent. That ideal is itself based on path-to-purchase drivers that are distinct for each category. By ranking brands against their category ideals, the study is able to then generate cross-category rankings.
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Most engaging brands among Millennials in the U.S. 2015
The statistic illustrates the most engaging brands among Millennials in the United States as of August 2015. Among the respondents surveyed, Apple was considered to be the most engaging brand with a 99 percent score.
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Brand Keys, & MarketingCharts. (August 5, 2015). Most engaging brands among Millennials in the United States as of August 2015 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys, und MarketingCharts. "Most engaging brands among Millennials in the United States as of August 2015." Chart. August 5, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys, MarketingCharts. (2015). Most engaging brands among Millennials in the United States as of August 2015. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys, and MarketingCharts. "Most Engaging Brands among Millennials in The United States as of August 2015." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Aug 2015, /statistics/452940/most-engaging-brands-millennials-usa/
Brand Keys & MarketingCharts, Most engaging brands among Millennials in the United States as of August 2015 ÌÇÐÄÆƽâ°æ, /statistics/452940/most-engaging-brands-millennials-usa/ (last visited August 07, 2026)
Most engaging brands among Millennials in the United States as of August 2015 [Graph], Brand Keys, & MarketingCharts, August 5, 2015. [Online]. Available: /statistics/452940/most-engaging-brands-millennials-usa/
