| Characteristic | Consumer Reach Points in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
July 2015
More information
Region
Spain
Survey time period
October 2013 to October 2014
Number of respondents
12,000**
Method of interview
Online panel
Supplementary notes
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).
** 12,000 households nationwide. Number of households per region were not disclosed.
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