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When it came to the choice of dermocosmetics brand, the pharmacist played the most relevant role in influencing Spanish consumers in 2023. Over **** of respondents indicated that the pharmacist was their main influencing factor. Advertisement on social media, on the other hand, only influenced about *** percent of Spanish consumers in their choice of dermocosmetics brand.

Dermocosmetics shopping trends in Spain

In the same vein, physical pharmacies were the primary purchase channel for dermocosmetics products in Spain in 2023, with over **** in *** shoppers preferring these brick-and-mortar stores. However, there is also a significant group of customers who shop digitally – the online websites of cosmetics stores and drugstores came in second and place, respectively, with approximately ** percent of shoppers utilizing these e-platforms. Approximately half of all online shoppers spent ** to ** euros on dermocosmetics products, while over a quarter spent between ** and 100 euros. Roughly a of these online shoppers made an online purchase once a month, which is the most prevalent purchase frequency.

The cosmetics market in Spain

Dermocosmetics, which emphasizes scientifically developed and tested beauty products, is an increasingly popular segment in the general cosmetics market in Spain. The Spanish cosmetics market is one of the leading markets worldwide. It ranked among all European countries in 2022, with a total market value of around *** billion euros. Skin care products comprise the largest share in Spain’s cosmetics market at ** percent, while toiletries follow at ** percent. The leading brands in Spain, by household penetration rate, are Colgate, Nivea, and Sanex.