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Skincare is an expanding industry in Great Britain. Since 2012, the market value of skincare products went up. As seen in the present graph, the leading category in this market was cosmetic facial care with a sales value of over * million British pounds. 

No-frills facial care

In the UK, consumers’ choice of facial care products tends to be more generic than specialized. In 2024, together with Nivéa products, British drugstore company Boots’ skincare range No.7 were ranked by women as the leading brands for facial creams and lotions. For men, a similar picture was revealed. 

Men’s skincare

Products for men’s face care deserve special attention as a category as well, not least because it offers significant growth opportunities. The market value of men’s facial care products between 2012 and 2024 marked a substantial improvement on the previous years. In 2024, alongside shaving and grooming products, men’s moisturizers and cleansers generated considerable sales value.