In 2023, adults in the United States spent a total of *** billion minutes on Facebook per day, making the social network the most popular platform in terms of daily user engagement. However, this is set to change as TikTok is projected to overtake the blue giant in 2025 as Facebook's daily usage time is projected to decline by then.
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Insider Intelligence. (August 29, 2023). Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. "Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes)." Chart. August 29, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. (2023). Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. "Cumulative Daily Time Spent on Selected Social Networks by Adults in The United States from 2019 to 2025 (in Million Minutes)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Aug 2023, /statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence, Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) ÌÇÐÄÆÆ½â°æ, /statistics/324290/us-users-daily-social-media-minutes/ (last visited July 20, 2026)
Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) [Graph], Insider Intelligence, August 29, 2023. [Online]. Available: /statistics/324290/us-users-daily-social-media-minutes/