This statistic shows data on the ratio of gross and net revenues from television advertising in Germany from 2002 to 2016. In 2006, the ratio of gross and net revenues was 50 percent. In the course of the following years, the net advertising share decreased to 30 percent of the gross value in 2016.
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ALM. (July 7, 2017). Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM. "Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016." Chart. July 7, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM. (2017). Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM. "Ratio of Gross and Net Revenues from Television Advertising in Germany from 2002 to 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jul 2017, /statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/
ALM, Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016 ÌÇÐÄÆÆ½â°æ, /statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/ (last visited July 28, 2026)
Ratio of gross and net revenues from television advertising in Germany from 2002 to 2016 [Graph], ALM, July 7, 2017. [Online]. Available: /statistics/388988/tv-ads-gross-and-net-revenue-ratio-germany/