The source provides the following information:
"[Data is] before discounts, except for outdoor, which is after discounts; excludes promotion costs; includes agency commission of 16.5 percent; figures have been adjusted to exclude self-promotion (...); internet includes desktop only."
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Advertising spending in South Africa 2015, by medium
This statistic shows the distribution of advertising spending in South Africa in 2015, broken down by medium. TV made **** percent of the spend that year.
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Zenith. (October 15, 2016). Distribution of advertising expenditure in South Africa in 2015, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith. "Distribution of advertising expenditure in South Africa in 2015, by medium ." Chart. October 15, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith. (2016). Distribution of advertising expenditure in South Africa in 2015, by medium . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith. "Distribution of Advertising Expenditure in South Africa in 2015, by Medium ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2016, /statistics/388260/advertising-expenditures-share-by-medium-south-africa/
Zenith, Distribution of advertising expenditure in South Africa in 2015, by medium ÌÇÐÄÆƽâ°æ, /statistics/388260/advertising-expenditures-share-by-medium-south-africa/ (last visited July 31, 2026)
Distribution of advertising expenditure in South Africa in 2015, by medium [Graph], Zenith, October 15, 2016. [Online]. Available: /statistics/388260/advertising-expenditures-share-by-medium-south-africa/
