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This timeline displays the number of digital shoppers in Canada from 2013 to 2014 and a forecast thereof until 2018. In 2013, **** million people in Canada browsed, researched or compared products online. This figure is expected to rise to **** million people in 2018.

Digital Shoppers in Canada

Digital buyers have recently become the majority in Canada. According to a 2014 study, it was found that Canadians aged 18 to 34 had the highest digital buyer penetration with ** percent, and those between the ages of ** and ** were among the national average of ** percent. In 2014, Canadian retail e-commerce sales totaled billion US dollars.

Purchases occur intermittently with ** percent of those who shop online purchasing less often than once per month. In 2015, ** percent of digital shoppers had an annual shopping expenditure of *** Canadian dollars or more. Of purchases Canadians plan to make online, ** percent are of PC and electronic products, and ** percent are of personal accessory products.

Canadians are also fans of making purchases from countries outside of their own. In 2013, ** percent of Canadians used cross-border e-commerce. Of the online purchases made in 2014, ** percent came from the US, and * percent came from Asia. When asked for reasons to purchase digitally across-boarders, ** percent of Canadians stated cheaper prices, and ** percent stated a wider selection of goods.