This statistic illustrates the likelihood of consumers in the United States doing online shopping on Black Friday, sorted by urbanity. During the October 2017 survey, 44 percent of respondents living in urban communities stated that it was very likely that they were going to shop online during that day.
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ÌÇÐÄÆƽâ°æ Survey. (October 24, 2017). Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by urbanity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/283874/likelihood-of-online-shopping-on-black-friday-usa-urbanity/
ÌÇÐÄÆƽâ°æ Survey. "Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by urbanity." Chart. October 24, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/283874/likelihood-of-online-shopping-on-black-friday-usa-urbanity/
ÌÇÐÄÆƽâ°æ Survey. (2017). Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by urbanity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/283874/likelihood-of-online-shopping-on-black-friday-usa-urbanity/
ÌÇÐÄÆƽâ°æ Survey. "Likelihood of Consumers in The United States Shopping Online on Black Friday as of October 2017, by Urbanity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Oct 2017, /statistics/283874/likelihood-of-online-shopping-on-black-friday-usa-urbanity/
ÌÇÐÄÆƽâ°æ Survey, Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by urbanity ÌÇÐÄÆƽâ°æ, /statistics/283874/likelihood-of-online-shopping-on-black-friday-usa-urbanity/ (last visited August 04, 2026)
Likelihood of consumers in the United States shopping online on Black Friday as of October 2017, by urbanity [Graph], ÌÇÐÄÆƽâ°æ Survey, October 24, 2017. [Online]. Available: /statistics/283874/likelihood-of-online-shopping-on-black-friday-usa-urbanity/
