| Characteristic | 2016 | 2017* | 2018* | 2019* |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Sources
Release date
March 2017
Region
United States
Survey time period
2016
Supplementary notes
* Forecast.
Net ad revenue after companies pay traffic acquisition costs (TAC) to partner sites.
Includes display (banner, rich media, video and other) and search and messaging-based advertising.
Ad spend on tablets included.
Numbers may not add up to 100 percent due to rounding.
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