In 2024, social video accounted for **** percent of digital advertising spending in the United States. The source projected the share would increase to **** percent by the end of 2026.
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eMarketer. (April 30, 2024). Share of social video in digital advertising spending in the United States from 2022 to 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Share of social video in digital advertising spending in the United States from 2022 to 2026." Chart. April 30, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. (2024). Share of social video in digital advertising spending in the United States from 2022 to 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1084864/social-network-video-revenue-share-usa/
eMarketer. "Share of Social Video in Digital Advertising Spending in The United States from 2022 to 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Apr 2024, /statistics/1084864/social-network-video-revenue-share-usa/
eMarketer, Share of social video in digital advertising spending in the United States from 2022 to 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1084864/social-network-video-revenue-share-usa/ (last visited July 26, 2026)
Share of social video in digital advertising spending in the United States from 2022 to 2026 [Graph], eMarketer, April 30, 2024. [Online]. Available: /statistics/1084864/social-network-video-revenue-share-usa/