In 2026, low-ABV products, namely those with an alcohol content between 0.5 and 8 percent, were the most popular category among Generation Z consumers in China, with percent of respondents citing them as their most frequently consumed. This segment includes beer, fruit wine, rice wine, and ready-to-drink (RTD) cocktails. Meanwhile, percent of respondents reported that high-ABV spirits (40 percent and above).
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Snowball Finance. (April 1, 2026). Consumption share of alcoholic beverages among Gen Z consumers in China in 2026, by alcohol content [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1548554/china-genz-consumers-alcohol-consumption-by-type/
Snowball Finance. "Consumption share of alcoholic beverages among Gen Z consumers in China in 2026, by alcohol content." Chart. April 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1548554/china-genz-consumers-alcohol-consumption-by-type/
Snowball Finance. (2026). Consumption share of alcoholic beverages among Gen Z consumers in China in 2026, by alcohol content. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1548554/china-genz-consumers-alcohol-consumption-by-type/
Snowball Finance. "Consumption Share of Alcoholic Beverages among Gen Z Consumers in China in 2026, by Alcohol Content." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2026, /statistics/1548554/china-genz-consumers-alcohol-consumption-by-type/
Snowball Finance, Consumption share of alcoholic beverages among Gen Z consumers in China in 2026, by alcohol content ÌÇÐÄÆƽâ°æ, /statistics/1548554/china-genz-consumers-alcohol-consumption-by-type/ (last visited July 21, 2026)
Consumption share of alcoholic beverages among Gen Z consumers in China in 2026, by alcohol content [Graph], Snowball Finance, April 1, 2026. [Online]. Available: /statistics/1548554/china-genz-consumers-alcohol-consumption-by-type/
