| Brand | Level of engagement |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
May 2016
More information
Region
United States
Survey time period
2016
Number of respondents
42,792 consumers
Age group
18-65 years
Supplementary notes
Brand Keys 2016 Customer Loyalty Index surveyed consumers from nine US Census Regions, self-selected categories in which they are consumers, and the brands for which they are consumers. 70 percent were interviewed by phone, 25 percent via face-to-face interviews and five percent online. The percentages indicate the the degree to which a brand met expectations versus a consumer-generated, category-specific ideal of 100 percent.
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