** The survey question was phrased by the source as follows: "And did you ultimately complete a transaction/purchase related to this research either in store, by phone, or online?"
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
Citation formats
Conversion rate among mobile shoppers in the UK 2014, by product category
This statistic displays the share of mobile shoppers that completed a purchase after researching a product via mobile device in the United Kingdom (UK) in 2014, by product category. At ** percent, nearly two out of three retail shoppers stated that they had completed a purchase.
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xAd, & Telmetrics. (July 7, 2014). Did you ultimately complete a transaction or purchase related to your research either in store, by phone, or online?** [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/325932/mobile-shopping-conversion-rate-by-product-category-uk/
xAd, und Telmetrics. "Did you ultimately complete a transaction or purchase related to your research either in store, by phone, or online?**." Chart. July 7, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/325932/mobile-shopping-conversion-rate-by-product-category-uk/
xAd, Telmetrics. (2014). Did you ultimately complete a transaction or purchase related to your research either in store, by phone, or online?**. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/325932/mobile-shopping-conversion-rate-by-product-category-uk/
xAd, and Telmetrics. "Did You Ultimately Complete a Transaction or Purchase Related to Your Research Either in Store, by Phone, or Online?**." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2014, /statistics/325932/mobile-shopping-conversion-rate-by-product-category-uk/
xAd & Telmetrics, Did you ultimately complete a transaction or purchase related to your research either in store, by phone, or online?** ÌÇÐÄÆƽâ°æ, /statistics/325932/mobile-shopping-conversion-rate-by-product-category-uk/ (last visited July 28, 2026)
Did you ultimately complete a transaction or purchase related to your research either in store, by phone, or online?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: /statistics/325932/mobile-shopping-conversion-rate-by-product-category-uk/
