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Private and brand share of bread chosen most regularly by shoppers in Great Britain in December 2012*

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Source

Release date

March 2013

Region

United Kingdom (Great Britain)

Survey time period

December 2012

Number of respondents

296 respondents

Age group

16 years and older

Special properties

All who buy bread

Method of interview

Online survey

Supplementary notes

* Respondents were asked to indicate which type of product (private label or national brand type) they most regularly buy.

Citation formats

Private label/brand share of bread purchases in Great Britain 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 22, 2014
This statistic shows the share of private label and brand label types of bread British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought bread were asked to indicate which type they bought most regularly. Of respondents, 52 percent chose a standard or premium named brand while 46 percent tended to buy some form of own label product.
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Private label market in the UKPrivate label market in the U.S.Private label market in CanadaFood industry in the UKPrivate label in Europe
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