This statistic shows the share of private label and brand label types of ready meals British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought ready meals were asked to indicate which type they bought most regularly. Of respondents, 28 percent chose a standard or premium named brand while the majority at 71 percent tended to buy some form of own label product.
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Food and Drink Innovation Network. (March 13, 2013). Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network. "Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012*." Chart. March 13, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network. (2013). Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network. "Private and Brand Share of Ready Meals Chosen Most Regularly by Shoppers in Great Britain in December 2012*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2013, /statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
Food and Drink Innovation Network, Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012* ÌÇÐÄÆƽâ°æ, /statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/ (last visited August 04, 2026)
Private and brand share of ready meals chosen most regularly by shoppers in Great Britain in December 2012* [Graph], Food and Drink Innovation Network, March 13, 2013. [Online]. Available: /statistics/324059/private-label-and-brand-share-of-chosen-ready-meal-purchases-uk-great-britain/
