Figures are industry estimates based on annual surveys.
Original question in the survey, for which multiple answers were allowed: "Regarding your plans for private label products during raw material price inflation, please respond with the answer closest to your companies' intentions."
Citation formats
Supermarkets' private brand strategy during inflation in Japan 2023
The majority of supermarkets handling private labels in Japan were expected to pass the price inflation of raw materials to retail prices without changing the content of the products in 2023. While **** percent of businesses intended to maintain the status quo of their products' content by raising prices, close to ** percent were estimated to maintain the prices by changing the products instead.
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NSAJ. (January 5, 2024). Leading strategy for private label products during raw material price inflation among supermarkets in Japan in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1364194/japan-supermarket-private-label-product-strategy-raw-material-price-inflation/
NSAJ. "Leading strategy for private label products during raw material price inflation among supermarkets in Japan in 2023." Chart. January 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1364194/japan-supermarket-private-label-product-strategy-raw-material-price-inflation/
NSAJ. (2024). Leading strategy for private label products during raw material price inflation among supermarkets in Japan in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1364194/japan-supermarket-private-label-product-strategy-raw-material-price-inflation/
NSAJ. "Leading Strategy for Private Label Products during Raw Material Price Inflation among Supermarkets in Japan in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2024, /statistics/1364194/japan-supermarket-private-label-product-strategy-raw-material-price-inflation/
NSAJ, Leading strategy for private label products during raw material price inflation among supermarkets in Japan in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1364194/japan-supermarket-private-label-product-strategy-raw-material-price-inflation/ (last visited August 03, 2026)
Leading strategy for private label products during raw material price inflation among supermarkets in Japan in 2023 [Graph], NSAJ, January 5, 2024. [Online]. Available: /statistics/1364194/japan-supermarket-private-label-product-strategy-raw-material-price-inflation/
