This statistic shows the results of a survey, asking consumers how they feel when they buy own-label grocery products in the United Kingdom (UK). Generally the leading feelings towards buying supermarket own-label products were positive, with 27 of respondents claiming to feel savvy, 27 percent good and 16 percent smart. Very few felt embarrassed about buying such labels (3 percent), with just under half of shoppers surveyed feeling indifferent about it (47 percent).
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Marketing Week. (June 18, 2014). How do you feel when you buy own-labels? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. "How do you feel when you buy own-labels?." Chart. June 18, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. (2014). How do you feel when you buy own-labels?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week. "How Do You Feel When You Buy Own-labels?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2014, /statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
Marketing Week, How do you feel when you buy own-labels? ÌÇÐÄÆƽâ°æ, /statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/ (last visited August 04, 2026)
How do you feel when you buy own-labels? [Graph], Marketing Week, June 18, 2014. [Online]. Available: /statistics/322128/how-do-you-feel-buying-own-labels-united-kingdom-uk-by-type/
