* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' The figures display a summary of factors rated as 'very' and 'somewhat' important.
Millennials are aged between 18 and 36 years.
Gen Xers are aged between 37 and 48 years.
Baby Boomers are aged between 49 and 67 years.
Matures are older than 68 years.
Citation formats
U.S. consumers' importance of artificial sugar when buying foods by generation 2014
This statistic shows the generational differences between U.S. adult consumers who were asked about the importance of artificial sugar in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About ** percent of U.S. Millennials considered the presence of artificial sugars or sweeteners in a product as a very or somewhat important driver for their purchasing decision.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Harris Interactive. (June 10, 2014). Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/310610/us-consumers-importance-of-artificial-sugar-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation." Chart. June 10, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/310610/us-consumers-importance-of-artificial-sugar-when-buying-groceries-by-generation/
Harris Interactive. (2014). Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/310610/us-consumers-importance-of-artificial-sugar-when-buying-groceries-by-generation/
Harris Interactive. "Consumers' Importance of The Factor 'artificial Sugar' When Making Food and Beverage Purchases in The United States in 2014, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2014, /statistics/310610/us-consumers-importance-of-artificial-sugar-when-buying-groceries-by-generation/
Harris Interactive, Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation ÌÇÐÄÆƽâ°æ, /statistics/310610/us-consumers-importance-of-artificial-sugar-when-buying-groceries-by-generation/ (last visited August 01, 2026)
Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation [Graph], Harris Interactive, June 10, 2014. [Online]. Available: /statistics/310610/us-consumers-importance-of-artificial-sugar-when-buying-groceries-by-generation/
