T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Share of respondents |
|---|---|
| Fresh | 83% |
| Fiber | 72% |
| Whole grain | 72% |
| Calories | 68% |
| Natural | 68% |
| Portion size | 67% |
| Dairy | 65% |
| Sodium or salt | 63% |
| Fat content | 62% |
| Sugar | 62% |
| Saturated fat | 61% |
| Carbohydrates | 60% |
| Artificial sugar | 58% |
| High fructose corn syrup | 57% |
| Organic | 55% |
| Packaged food | 53% |
| Preservatives | 51% |
| Genetically modified food | 48% |
| Frozen | 47% |
| Lactose | 37% |
| Glycemic index | 36% |
| Gluten | 33% |
| Vegan | 27% |
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Source
Source
Release date
June 2014
More information
Region
United States
Survey time period
March 12 to March 17, 2014
Number of respondents
2,234 (total survey respondents)
Age group
18-36 years
Method of interview
Online survey
Supplementary notes
* Factors rated as very or somewhat important. The original question was posed as follows:鈥淲hen thinking about all of your food and beverage purchases, how important are each of the following to you?鈥
Multiple responses allowed.
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