Europe: vegetarianism & veganism among young adults 2025| ��ƽ��

Share of young adults who are vegetarian or vegan in selected European countries in 2025

Characteristic	Vegeterian	Vegan
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Number of respondents

Over 35,900 in Germany; over 24,000 for the UK; over 12,000 in France, Italy, and Spain; over 10,000 in Poland

Age group

18-29 years

Special properties

Resident online population, data aggregates four survey waves and shows its average

Supplementary notes

The original survey question was: "Do you follow one or more of the following nutrition rules?" This statistic shows the share of all who answered: "Vegan (not eating any animal products)" or "Vegetarian (not eating meat and fish)".

*Depending on the country, the survey was carried out during different time spans. In all countries, fieldwork started in April 2024 and ended in March 2025. For more information, please visit the Global Consumer Survey home page and take a look at our methodology.
Figures have been rounded.

**The number of survey respondents shows survey participants of all age groups.

Citation formats

In 2025, Germany had ** of polled individuals aged between 18 and 29 years of age who were vegetarian or vegan in Europe. All countries had a share of vegetarians that was** than the share of vegans.

Environmental issues

In Europe in 2024, ** percent of consumers that stopped, reduced, or have never eaten red meat were motivated by **. Reducing consumption of meat and dairy products would likely be a somewhat efficient method of reducing the environmental impact of the agricultural industry on the planet. In the UK, greenhouse gas emissions from the agricultural industry amounted to approximately **** million metric tons in 2024. For comparison, in 2022, total emissions in the EU were about *** million metric tons.

European perspectives

The meat-free market is * in Germany, where the sales value of meat substitutes is expected to reach approximately **** billion U.S. dollars by the end of 2030. At the same time, meat consumption in Germany* and is likely to continue to do so. The overall European trend is similar.