* Customer satisfaction index score based on 1,000-point scale.
Customer satisfaction is measured by examining the following factors: account maintenance/management (23 percent); ease of redeeming points/miles (22 percent); ease of earning points/miles (18 percent); reward program terms (16 percent); variety of benefits (16 percent); and customer service (five percent).
Citation formats
Leading hotel loyalty programs in the U.S. 2017, by customer satisfaction score
This statistic shows the leading hotel loyalty programs in the United States as of **, by customer satisfaction index score. Marriott Rewards was the highest ranking loyalty/rewards program with a customer satisfaction index score of *** out of 1,000.
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J.D. Power. (November 29, 2017). Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/298787/leading-hotel-loyalty-programs-by-customer-satisfaction-index-score-worldwide/
J.D. Power. "Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score*." Chart. November 29, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/298787/leading-hotel-loyalty-programs-by-customer-satisfaction-index-score-worldwide/
J.D. Power. (2017). Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/298787/leading-hotel-loyalty-programs-by-customer-satisfaction-index-score-worldwide/
J.D. Power. "Leading Hotel Loyalty Programs in The United States as of October 2017, by Customer Satisfaction Index Score*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2017, /statistics/298787/leading-hotel-loyalty-programs-by-customer-satisfaction-index-score-worldwide/
J.D. Power, Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score* ÌÇÐÄÆƽâ°æ, /statistics/298787/leading-hotel-loyalty-programs-by-customer-satisfaction-index-score-worldwide/ (last visited July 26, 2026)
Leading hotel loyalty programs in the United States as of October 2017, by customer satisfaction index score* [Graph], J.D. Power, November 29, 2017. [Online]. Available: /statistics/298787/leading-hotel-loyalty-programs-by-customer-satisfaction-index-score-worldwide/
