Travel and tourism industry in China - statistics & facts
Tourism has become an essential contributor to China's domestic economy since the beginning of reform and opening in the early eighties. The emergence of an affluent middle class and an easing of movement restrictions for locals and foreign visitors were both supporting this travel boom. The Chinese tourism market has transformed into one of the world's most-watched inbound and outbound tourist markets. The number of domestic trips amounted to 5.6 billion in 2024, indicating an exponential increase compared to the number of trips made in China ten years ago.
China boasts a large number of attractions, such as historical sites and relics, economic hot spots, and a culturally diverse number of minorities. Therefore, the country has become one of the most popular travel destinations for many countries, especially from the neighbor regions. In 2024, the 132-million inbound tourists created a total revenue of approximately 94 billion U.S. dollars in China. The majority of the inbound tourists arrived at Guangdong, a southern province adjacent to Hong Kong.
For outbound tourism, expenditure of Chinese travelers abroad peaked at 277 billion U.S. dollars in 2018. Hong Kong, Macao, Southeast Asia as well as other neighboring countries and regions are consistently among the most popular travel destinations for Chinese travelers, followed by Europe and Australia/New Zealand.
Even in 2022, the Chinese government continued to delay any international opening. Macao was the only destination outside of mainland China to which Chinese citizens could travel for leisure, with no quarantine required on arrival or return. Meanwhile, foreigners still could not enter China for purposes of tourism. Only in January of 2023, after nearly three years of closed borders, China canceled all COVID-19 quarantine requirements and reopened the country for international travel. Such a late reopening had a significant impact on the full recovery of the travel sector. While China鈥檚 travel and tourism has recovered in terms of the sector鈥檚 economic contribution and domestic traveler numbers, international travel spend is still far behind the pre-pandemic levels and so is the outbound tourism from China. Depending on flight availability, prices, and geopolitical landscape, outbound travel was predicted to fully recover and reach 2019's level by the end of 2025 or in 2026.
Promising growth
The total revenue generated by the travel and tourism industry in China reached 6.4 trillion yuan in 2024. Meanwhile, the industry offered more that 80 million jobs, according to mid-2024 estimations.China boasts a large number of attractions, such as historical sites and relics, economic hot spots, and a culturally diverse number of minorities. Therefore, the country has become one of the most popular travel destinations for many countries, especially from the neighbor regions. In 2024, the 132-million inbound tourists created a total revenue of approximately 94 billion U.S. dollars in China. The majority of the inbound tourists arrived at Guangdong, a southern province adjacent to Hong Kong.
For outbound tourism, expenditure of Chinese travelers abroad peaked at 277 billion U.S. dollars in 2018. Hong Kong, Macao, Southeast Asia as well as other neighboring countries and regions are consistently among the most popular travel destinations for Chinese travelers, followed by Europe and Australia/New Zealand.
The aftermath of COVID-19
In the beginning of 2020, as the world faced the unprecedented challenges of COVID-19 pandemic, the travel and tourism industry quickly became one of the most affected economic sectors globally. Worldwide travel restrictions put millions of employees in the travel industry out of jobs and numerous hotels, travel agencies, and even airline companies out of business. China witnessed a 60 percent dip in tourism revenue, around 80 percent decrease in visitor arrivals and almost 87 percent drop in tourist departures in 2020. The numbers of travelers, tourism spending, and revenues increased only slightly in 2021.Even in 2022, the Chinese government continued to delay any international opening. Macao was the only destination outside of mainland China to which Chinese citizens could travel for leisure, with no quarantine required on arrival or return. Meanwhile, foreigners still could not enter China for purposes of tourism. Only in January of 2023, after nearly three years of closed borders, China canceled all COVID-19 quarantine requirements and reopened the country for international travel. Such a late reopening had a significant impact on the full recovery of the travel sector. While China鈥檚 travel and tourism has recovered in terms of the sector鈥檚 economic contribution and domestic traveler numbers, international travel spend is still far behind the pre-pandemic levels and so is the outbound tourism from China. Depending on flight availability, prices, and geopolitical landscape, outbound travel was predicted to fully recover and reach 2019's level by the end of 2025 or in 2026.
