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Millennials: How important are brand names in your purchasing decision for groceries?

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Sources

Release date

June 2012

Region

United States

Survey time period

May 15 to May 22, 2012

Number of respondents

500 respondents

Age group

18-29 years

Special properties

Millennial shoppers*

Supplementary notes

* Millennnials are aged between 18 and 31 years.

Citation formats

U.S. Millennials' importance of brand names for the grocery buying decision 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 29, 2013
This statistic highlights the results of an online survey conducted in May 2012. US Millennial shoppers were polled on how important they value brand names for their purchase decision for groceries. Some ** percent of Generation Y stated they find brand names somewhat important for their grocery buying decision.
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