This statistic shows the share of internet users who rely on friend recommendations to discover new products, by age group. During the survey in the fourth quarter of 2013, it was found that ** percent of internet users aged between 25 and 34 years relied on word-of-mouth recommendations of friends they knew in real life to discover new products and brands.
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GWI. (March 25, 2014). Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/293298/online-buyer-product-discovery-through-friend-recommendations-by-age/
GWI. "Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group." Chart. March 25, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/293298/online-buyer-product-discovery-through-friend-recommendations-by-age/
GWI. (2014). Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/293298/online-buyer-product-discovery-through-friend-recommendations-by-age/
GWI. "Share of Internet Users Who Rely on Friend Recommendations to Discover New Products as of 4th Quarter 2013, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2014, /statistics/293298/online-buyer-product-discovery-through-friend-recommendations-by-age/
GWI, Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group ÌÇÐÄÆƽâ°æ, /statistics/293298/online-buyer-product-discovery-through-friend-recommendations-by-age/ (last visited July 31, 2026)
Share of internet users who rely on friend recommendations to discover new products as of 4th quarter 2013, by age group [Graph], GWI, March 25, 2014. [Online]. Available: /statistics/293298/online-buyer-product-discovery-through-friend-recommendations-by-age/
