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Share of internet users buying their medication online in selected European countries in 2025

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Source

Release date

July 2025

Region

Europe

Survey time period

four waves from July 01, 2024 to June 11, 2025

Number of respondents

internet users

Age group

18-64 years

Supplementary notes

Austria - Number of respondents: 9,516 
Finland - Number of respondents: 9,565 
France - Number of respondents: 12,158 
Germany - Number of respondents: 35,978 
Italy - Number of respondents: 12,171 
Netherlands - Number of respondents: 9,541 
Poland - Number of respondents: 9,597 
Spain - Number of respondents: 12,146 
Sweden - Number of respondents: 9,589 
Switzerland - Number of respondents: 6,543 
United Kingdom - Number of respondents: 24,122 

The survey ending date diferred in some countries. 

Citation formats

Share of internet users buying medication online in Europe 2025

Published by
Yihan Ma,
Sep 19, 2025

In 2025, ** percent of internet users bought either prescription or over-the-coutner (OTC) drugs online in Sweden. In turn, only ** percent of French users did the same. When asked, where they bought their medication  over the previous 12 months, ** percent of german internet users mentioned online channels. 

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