* Responses were prompted. The original survey question was: "I am now going to read out a list of types of personal information that organisations hold. Ranking each type with a number one to ten, where one means you don't consider the information sensitive at all and ten means you consider the information to be extremely sensitive, how sensitive do you consider the following types of personal information to be?"
Citation formats
Sensitivity of personal information in the United Kingdom (UK) 2014
This survey illustrates how sensitive individuals in the United Kingdom considered certain types of personal information to be in 2014. Of respondents, ** percent rated financial information extremely sensitive.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Information Commissioner's Office. (September 1, 2014). How sensitive, if at all, do you consider the following forms of personal information to be?* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/285637/sensitivity-of-personal-information-in-the-united-kingdom-uk/
Information Commissioner's Office. "How sensitive, if at all, do you consider the following forms of personal information to be?*." Chart. September 1, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/285637/sensitivity-of-personal-information-in-the-united-kingdom-uk/
Information Commissioner's Office. (2014). How sensitive, if at all, do you consider the following forms of personal information to be?*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/285637/sensitivity-of-personal-information-in-the-united-kingdom-uk/
Information Commissioner's Office. "How Sensitive, If at All, Do You Consider The following Forms of Personal Information to Be?*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2014, /statistics/285637/sensitivity-of-personal-information-in-the-united-kingdom-uk/
Information Commissioner's Office, How sensitive, if at all, do you consider the following forms of personal information to be?* ÌÇÐÄÆÆ½â°æ, /statistics/285637/sensitivity-of-personal-information-in-the-united-kingdom-uk/ (last visited August 02, 2026)
How sensitive, if at all, do you consider the following forms of personal information to be?* [Graph], Information Commissioner's Office, September 1, 2014. [Online]. Available: /statistics/285637/sensitivity-of-personal-information-in-the-united-kingdom-uk/