According to a survey conducted in December 2021, almost ** percent of male consumers in the United States believed that companies benefit the most from their personal data. Around six in ** female respondents thought the same. Overall, more than ** percent of U.S. consumers believed that businesses benefit from trading their personal data.
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Share of U.S. Consumers Who Believe Businesses Benefit The Most from Personal Data Exchange as of December 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/ (last visited July 27, 2026)
Share of U.S. consumers who believe businesses benefit the most from personal data exchange as of December 2021, by gender [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: /statistics/1368813/us-consumers-businesses-benefit-from-data-exchange-by-gender/
