* Includes calssified and directories, e-mail, lead generation, mobile messaging (SMS, MMS and P2P messaging) and search ** Inlcudes banner ads, rich media, sponsorships and video. The figures include advertising that appears on desktop and laptop computers as well as mobile phones and tablets and includes all the various formats of advertising on those platforms.
Citation formats
U.S. telecom industry: digital ad spend in 2014, by objective
The graph shows the distribution of digital advertising spending of the telecommunications industry in the United States in 2014, by objective. The source projected that the industry would spend **** billion US.. dollars on digital direct response advertising in 2013. Direct response is expected to make ** percent of the total digital ad spend, whereas branding ** percent. The dollar value of the industry's digital ad spend is expected to reach *** billion U.S. dollars.
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eMarketer. (May 20, 2014). Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. "Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars)." Chart. May 20, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. (2014). Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer. "Digital Advertising Spending of The Telecommunications Industry in The United States in 2014, by Objective (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2014, /statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
eMarketer, Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/ (last visited August 07, 2026)
Digital advertising spending of the telecommunications industry in the United States in 2014, by objective (in billion U.S. dollars) [Graph], eMarketer, May 20, 2014. [Online]. Available: /statistics/282419/us-telecom-industry-digital-ad-spend-by-objective/
