* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.
This graph shows brand loyalty amongst millennials in 2011. The survey revealed that 52 percent of the respondents living in the United States feel it is important to stay loyal to a brand.
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Havas Worldwide, & Havas Media. (April 30, 2011). Millennials: It is important for me to find brands that I'm loyal to [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide, und Havas Media. "Millennials: It is important for me to find brands that I'm loyal to." Chart. April 30, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide, Havas Media. (2011). Millennials: It is important for me to find brands that I'm loyal to. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide, and Havas Media. "Millennials: It Is Important for Me to Find Brands That I'm Loyal to." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2011, /statistics/281676/brand-loyalty-amongst-millennials/
Havas Worldwide & Havas Media, Millennials: It is important for me to find brands that I'm loyal to ÌÇÐÄÆƽâ°æ, /statistics/281676/brand-loyalty-amongst-millennials/ (last visited August 01, 2026)
Millennials: It is important for me to find brands that I'm loyal to [Graph], Havas Worldwide, & Havas Media, April 30, 2011. [Online]. Available: /statistics/281676/brand-loyalty-amongst-millennials/
