* From this year onwards, figures are forecasts.
Includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales.
Citation formats
Mobile e-commerce sales in Western Europe 2021-2027
Sales through mobile commerce in Western Europe are on the rise. In 2023, transactions via mobile devices amounted to nearly *** billion U.S. dollars. Forecasts suggest that this figure will surpass *** billion by 2027.
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eMarketer, & Insider Intelligence. (December 22, 2023). Retail mobile commerce sales in Western Europe from 2021 to 2027 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/281260/mobile-commerce-sales-europe/
eMarketer, und Insider Intelligence. "Retail mobile commerce sales in Western Europe from 2021 to 2027 (in billion U.S. dollars)." Chart. December 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/281260/mobile-commerce-sales-europe/
eMarketer, Insider Intelligence. (2023). Retail mobile commerce sales in Western Europe from 2021 to 2027 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/281260/mobile-commerce-sales-europe/
eMarketer, and Insider Intelligence. "Retail Mobile Commerce Sales in Western Europe from 2021 to 2027 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Dec 2023, /statistics/281260/mobile-commerce-sales-europe/
eMarketer & Insider Intelligence, Retail mobile commerce sales in Western Europe from 2021 to 2027 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/281260/mobile-commerce-sales-europe/ (last visited July 21, 2026)
Retail mobile commerce sales in Western Europe from 2021 to 2027 (in billion U.S. dollars) [Graph], eMarketer, & Insider Intelligence, December 22, 2023. [Online]. Available: /statistics/281260/mobile-commerce-sales-europe/
