* From this year onwards, figures are forecasts.
Includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales.
Citation formats
M-commerce share of retail e-commerce sales in the UK 2019-2027
In 2023, approximately ** percent of e-commerce retail sales in the United Kingdom were conducted through mobile devices. Projections for 2027 anticipate a further rise, with mobile commerce (m-commerce) expected to account for about **** percent of the total online shopping market in the UK.
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eMarketer. (December 22, 2023). Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer. "Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027." Chart. December 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer. (2023). Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer. "Mobile as Percentage of Total Retail E-commerce Sales in The United Kingdom (Uk) from 2019 to 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Dec 2023, /statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer, Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027 ÌÇÐÄÆƽâ°æ, /statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/ (last visited August 01, 2026)
Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027 [Graph], eMarketer, December 22, 2023. [Online]. Available: /statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
