In 2025, the Chinese shopping app Temu was the most popular mobile shopping app in the United Kingdom, amassing roughly **** million downloads that year. SHEIN and Shop follow, both registering over four million each.
UK shopping habits
Looking at shopping habits from online consumers in the UK, smartphones were the most used devices for online purchasing in 2023, with around ** percent of online shoppers using their mobile phones to make e-commerce transactions. However, regardless of the device of choice, the most commonly purchased goods online in the UK were apparel.
The preferred online shop
When shopping online, many UK consumers prefer to do product research before making a purchase. Because online marketplaces simplify product research by giving consumers a wide variety of products to browse, it's no surprise that they were the most popular type of online shop in the UK. According to a survey conducted in June of 2025, more than ** percent of shoppers in the country considered Amazon as the most popular marketplace.
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AppMagic. (March 2, 2026). Leading shopping apps in the United Kingdom (UK) in 2025, by number of downloads (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1322056/most-downloaded-shopping-apps-uk/
AppMagic. "Leading shopping apps in the United Kingdom (UK) in 2025, by number of downloads (in millions)." Chart. March 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1322056/most-downloaded-shopping-apps-uk/
AppMagic. (2026). Leading shopping apps in the United Kingdom (UK) in 2025, by number of downloads (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1322056/most-downloaded-shopping-apps-uk/
AppMagic. "Leading Shopping Apps in The United Kingdom (Uk) in 2025, by Number of Downloads (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Mar 2026, /statistics/1322056/most-downloaded-shopping-apps-uk/
AppMagic, Leading shopping apps in the United Kingdom (UK) in 2025, by number of downloads (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1322056/most-downloaded-shopping-apps-uk/ (last visited July 22, 2026)
Leading shopping apps in the United Kingdom (UK) in 2025, by number of downloads (in millions) [Graph], AppMagic, March 2, 2026. [Online]. Available: /statistics/1322056/most-downloaded-shopping-apps-uk/
